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New in the team: Downhill/Street Trial athlete Gabriel Wimer

From now on, NEOH will rely on the charisma of Austrian mountain biker and YouTube star Gabriel Wibmer.

With our sugar-free products, we are particularly appealing to a young, sporty and nutrition-conscious target group. In other words, the very target group that also makes up a large part of the 18-year-old bike star's followers. In the form of a TV spot, which will be broadcast nationwide in Germany from February and in Austria from the spring on the Pro7 Group stations, the collaboration begins directly at a high level. The 14-second spot, produced by Warda Network GmbH, shows the 18-year-old doing what he does best - mountain biking.

"I am excited to be a part of the NEOH team. For me, a nutritionally conscious diet is essential to maintaining and improving my performance, so working with NEOH is an ideal fit. I'm proud to be a part of the campaign in the form of a TV commercial as a testimonial." - Gabriel Wibmer

Our newcomer Gabriel convinced us not only with his excellent bike skills, but also with his great reach on social media. With 285,000 followers on Instagram and over 600,000 followers on Tik Tok, his creative videos reach a very large audience. With the YouTube video „Late for School“, he has already cracked the 10 million views mark.

"[...] as well as Gabriel are teenagers who have already made a name for themselves nationally and internationally at a young age. All three are setting new trends in their fields and are therefore the perfect brand ambassadors for the new snacking!" - Alex Gänsdorfer, CMO of NEOH

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