New Addition at NEOH: Stefan Kotynek Takes Over Our B2B Division and Drives ZERO+ Forward
We have news from our team – and it’s really good. Recently, Stefan Kotynek joined us as Senior Vice President B2B. This sends a clear signal: Our B2B division around ZERO+ is being strategically reorganized and consistently expanded. 🚀
The key points at a glance:
- Stefan Kotynek takes on the role of Senior Vice President B2B and is responsible for expanding ZERO+ in the food industry. 👨💼
- We are restructuring ZERO+ as an independent business unit to scale the rapidly growing demand from the B2B segment. 📈
- With over 15 years of industry experience, including in the baking ingredients and flavors industry, Stefan brings exactly the network and know-how we need for international expansion. 🌍
Why We Are Taking This Step Now
Demand from the food industry for our ZERO+ formula has increased significantly in recent months. More and more manufacturers are looking for ways to reduce or completely replace sugar – without compromising on taste, texture, or processability. This is exactly where ZERO+ comes into play. 🍭
To turn this momentum into sustainable growth, we have restructured ZERO+ as an independent business unit. The goal: to build scalable partnerships with the industry and bring our technological lead where it has the greatest impact – into the products of tomorrow.
Or as we say internally: Innovation is worthless if it doesn’t reach the market. 💡
Who Stefan Is – and Why He’s a Perfect Fit for Us
Stefan brings over 15 years of experience in the food industry and international sales. He has built and scaled sales structures and managed strategic customer relationships in leading positions. He is especially strong in the baking ingredients and flavors industry – a segment extremely relevant for our ZERO+ applications. 🧁
In short: Stefan knows the industry, the network, and the mechanics we need to take ZERO+ to the next level internationally.
What Stefan Plans to Do with Us
In his new role, Stefan will prioritize three areas:
- The expansion of our existing B2B business around ZERO+
- The development of new international markets
- The creation of strategic partnerships with manufacturers and industrial customers
The newly established ZERO+ division will be positioned as its own platform for growth and collaboration – with a clear focus on execution and scaling. 🎯
Stefan himself says: “NEOH stands for innovative approaches in a dynamic market environment. What excites me most is the opportunity to actively shape the newly structured ZERO+ division and translate the growing demand into scalable business models. I look forward to contributing my experience and driving sustainable growth in the B2B sector.”
What This Means for Us – and Our Partners
With Stefan on board, we have someone who knows how to turn an advantage into real market growth. And that’s exactly where we stand: We have with ZERO+ what we believe is the most innovative sugar substitute on the market – now it’s about consistently leveraging this lead.
Our founder and CEO Manuel Zeller sums it up: “The demand is there, and we are now building the structures to fully capitalize on it. We are super happy to have won Stefan, the top expert in the German-speaking region, for this role.”
For us, this means: We stay true to our mission – to replace sugar sensibly without you as a consumer or our industry partners having to compromise on taste. And now we are turning up the speed! 💪
Want to learn more about ZERO+ and our products? Feel free to explore our shop! 🍫
