DFB national player & central defender at Bayer Leverkusen, Jonathan Tah, acquires NEOH shares and acts as a testimonial!
In addition to participating as an investor, model athlete Tah will also work as a testimonial for NEOH in the future. The focus of the campaign with the current national player is the taste of the NEOH bars, which are available in chocolate, raspberry and coconut varieties. The campaign will be launched in Austria and Germany, NEOH's two core markets.
With Jonathan Tah, we have gained an experienced investor who, as a professional footballer, knows exactly what to pay attention to when it comes to nutrition. For us, his commitment is of course also a great confirmation that we are on the right track with NEOH.
“Our vision is to free the snack shelf from sugar,” says Manuel Zeller (founder and CEO of NEOH and passionate amateur footballer) happily.
Decision to invest: Spirit and corporate strategy as decisive reasons.
The decision to invest in the Austrian chocolate bar was easy for Tah. “In order to be able to perform as a professional athlete, nutrition plays an extremely important role. NEOH's formula with just one gram of sugar and a lot of protein allows me to stick to my nutrition plan and have energy when I need it. “NEOH is making an important statement, not just for sports professionals, but for the entire population - and the bar also tastes simply delicious,” explains Tah, how he became aware of NEOH. When deciding to invest, the economic perspective was also important to Tah.
“The founding team around Manuel Zeller absolutely convinced me with their corporate strategy: The guys have already achieved a lot, but they always want more. That’s exactly the spirit you need – as an entrepreneur and also as an athlete,” says Tah.
